What do consumers get when a product wins an award? A consumer’s perspective on the Superior Taste Award

Many brands strive to win the Superior Taste Award to build credibility for their products. But from an everyday consumer’s point of view, what does this award really mean? And what do we actually gain from seeing this label on a product?

1. A shortcut to choosing delicious products
In a market full of hundreds of options, finding something that truly tastes good often means trial and error. But this award serves as a first filter, curated by professional chefs and sommeliers, giving us confidence that “at the very least... It’s delicious in the eyes of world-class tasters.”

It’s especially useful for those who don’t have time to try every brand but still want reliable quality.

2. Reassurance that the taste has been professionally tested
The Superior Taste Award isn’t based on customer votes or sales rankings—it comes from real blind testing by over 200 European chefs who evaluate the products without any logos, brand names, or biases.

When a product receives 2 or 3 stars, it reflects a taste and quality level that professionals truly endorse.

3. A chance to experience global-level taste at an accessible price
We often assume that “award-winning” products must be expensive—but that’s not always true.

Many products, like TEA Brand’s lychee popping boba or Akara eggs, are affordably priced yet internationally recognized. The benefit? We get to enjoy chef-approved quality without traveling abroad or spending a fortune.

4. Inspiration to try something new
Sometimes we stick to the same products simply because we don’t know what else to try. But the Superior Taste Award label encourages us to explore something different, backed by a reliable standard.

For consumers, the Superior Taste Award is more than just a logo—it’s “a shortcut to confidence.”

Whether you’re shopping for ready-to-drink tea, snacks, baked goods, or even eggs, if the award label is there, you can expect that “it’s already earned a thumbs-up from the pros.”