Examples of Thai Brands That Have Won the Superior Taste Award

In today’s world, where consumers value “taste” and “credibility” more than marketing claims, winning a global award like the Superior Taste Award is more than just a trophy to display—it’s a gateway to real, tangible opportunities.

Let’s take a look at Thai brands that have received this prestigious award, including TEA Brand, which earned global recognition for its flavor from world-class European chefs.

1. Mae Pranom – Thai Chili Paste with Global Recognition
The well-known “Nam Prik Pao” (Thai chili paste) reached new heights when Mae Pranom won the Superior Taste Award from a panel of European judges. It’s a strong message that “Thai chili paste is globally delicious.”

2. Mont Fleur – A Thai Mineral Water Turned Premium Brand
Mont Fleur, sourced from Ratchaburi province, earned a 3-star Superior Taste Award and has since become popular among consumers seeking high-quality, premium drinking water.

3. TACC – Thai Tea Powder with Global Appeal
TACC, a producer of Thai tea powder used in iced beverage dispensers, received a 2-star rating. The award helps reinforce confidence among international partners that “this Thai tea has truly been endorsed by European chefs.”

4. Akara Egg – The First Thai Egg Brand to Win a Global Award
Akara became the first Thai egg brand to receive the Superior Taste Award, elevating a basic kitchen staple into a premium product in the eyes of consumers.

5. TEA Brand – When Thai Ingredients Win on the World Stage
For TEA Brand, the Superior Taste Award is more than a flavor certification—it’s a powerful invitation for consumers to try the product and quickly become loyal fans.

TEA Brand has earned two 3-star awards, the highest level, for:

• Rice-Scented Tea Leaves, known for their unique, mellow aroma of young rice leaves and a balanced taste that met European chef standards with flying colors.

• Lychee Popping Boba, praised for its instant burst of sweet lychee flavor. Judges commented that “the aroma is released the moment it bursts in the mouth.”

With its signature formula that delights both Thai and international palates, TEA Brand’s recognition from European chefs affirms that “these teas and popping boba aren’t just locally tasty—they’re globally exceptional.”

All of the brands mentioned above have used the Superior Taste Award as a brand asset—whether to enter new markets, negotiate with partners, increase perceived value, or completely transform consumer perception.

For TEA Brand, this award is not just a source of pride—it’s the beginning of something greater.
“Because when something truly tastes good, you don’t need to explain much. This award says it all.”